Why refreshing your brand is important
Does Your Business Need A rebrand?
When was the last time you reviewed your visual identity? If it’s been several years since you started out in business, if the purpose, direction or goals of your business have changed, or if you started out on a budget and went with DIY design then it might be time to consider a rebrand.
A design re:brand is a great way to breathe new life into your business. Trends in look, colour, images, even font change over time and without a little TLC, it’s easy for a once brilliant brand to become a bit stale.
Why should you consider a rebrand?
To re:ignite your brand (and business) passion. If you’ve been using the same ho hum, out-dated branding for several years. it’s easy to start feeling a little down in the dumps… or even a bit embarrassed about the dated look you’re putting out there. A branding re:fresh is just the thing to reignite your passion and positivity for your business.
To reflect changes in your company
It pays to investigate what sort of work an agency has taken on in the past. The company website is a good starting point, but don’t be afraid to ask for additional case studies and portfolios. Have they worked in your sector before? Do they have any similar clients?
To bring businesses together
If you’re planning to acquire or merge with another business a re:brand might be just the thing to get your re:lationship started on the right foot. Creating a new brand, along with a consistent set of colours, fonts, images and even language can give your new, bigger business, instant polish.
To attract new customers
If you’re looking to grow your business then you need customers, lots of them. And whilst a dated brand might be holding your business back, a shiny new one could be just the thing to need to add a bit of zing to your next marketing campaign.
To become more competitive
As the digital landscape becomes more and more crowded, standing out amongst your competitors has never been more crucial. Compare your branding to other businesses in your industry, does it stand out? Does it make a BIG impact? If not, a re:brand could help you to step out from the marketing shadows.
Do you need a re:brand? Contact the re:design team to see how we can turn your dull and dated brand into a powerful, professional brand.